For most people, the dream of owning their own home only comes true once or twice in a lifetime. After many happy years in their own house or flat, the moment may come to part with the biggest "investment" they have ever made. If you don't want to leave anything to chance at this moment, you should - as with every big decision - rely on the cooperation of specialists. Because there are many stumbling blocks lurking during a house sale.

Opportunity 1: The right price

In the region of south-eastern Switzerland, the demand for residential property is high. Prices are highly dynamic and the factors for determining the correct price have multiplied. The price is therefore the be-all and end-all when entering the market. The price ensures that the right target group is addressed. If it is set too high, potential buyers are excluded. If it is set too low, you will generate an unnecessarily large number of enquiries and the seller will have a hard time processing the purchase offers. With the comprehensive market knowledge of a real estate professional, the value of a property can be reliably determined. Together, the further sales strategy and its implementation can be planned from A to Z.

Opportunity 2: The right appearance

Often underestimated by laymen is the price-increasing value of a beautiful presentation with attractive pictures and emotional texts. After all, you know and love the details of your home and hope someone will fall in love with this pearl in the same way. Real estate professionals, on the other hand, use a healthy distance to put exactly those situations in words and pictures that will lead to the right buyers. An elaborate process that photographers and copywriters can take care of as part of a sales job. Virtual 360-degree tours are a special highlight. They are attractive, guarantee real added value and have another positive effect: you reduce the number of unnecessary tours because the online tours can filter out the real prospective buyers.

Opportunity 3: Find prospective buyers

Which platforms are the right ones to offer your house or flat? And what does it cost? Real estate professionals relieve sellers of research and important decisions. An appropriate cost ceiling for external advertising costs is usually included in the fee. In addition, professional marketers have a network that helps to bring offers to potential buyers in a targeted manner.

Opportunity 4: Choosing the right buyer

An attractive property offer generates well over 100 e-mail enquiries and dozens of phone calls. Some just want to observe the market, others have a serious interest in buying. Those who are not familiar with these processes face a long road - from the financing proof of the most attractive prospective buyer to the best price as well as the preparation of the contracts. A process that requires sales skills, knowledge of human nature and expertise. In this process, the certified marketers are reliable advisors up to the notarisation and beyond. It doesn't matter whether it's a simple two-room flat or a historic property.