Ginesta Immobilien on Stage

On the occasion of the Annual Conference, Claude Ginesta gave an “on stage” talk in front of more than 600 Luxury Portfolio brokers on the marketing of one-off trophy properties. The half-hour panel format included four highly acclaimed international agents, one of whom was a representative of Hilton Hyland Real Estate from Los Angeles who had only recently marketed the Playboy Mansion (belonging to Hugh Hefner).

Loosely interpreted from an old saying to the effect of: “You have to see what’s under your nose before focusing on the bigger picture”, the USD 130 million estate was promptly sold to the neighbor! However, should the neighbor fail to show any interest, then the recommended course of action would be to engage in a professional marketing process (often in a cross-border capacity). On this point the panel was unanimous.

Claude Ginesta addressed the audience on the impending marketing of Schloss Eugensberg in Salenstein. He also dealt with the issues of Lex Koller and the associated market restrictions for foreigners not wishing to be domiciled in Switzerland.

So far as concerned the outlook for the USA, the American realtors were euphorically optimistic. For the coming months they predicted a continuing upswing in the market with a corresponding escalation in prices.