Renting successfully 1:
Listening to the market right from the beginnin

Anyone who invests a lot of money and wants to achieve an attractive return over a long period of time is urged to focus on the sustainability of the use of their project and to build in such a way that the living space meets a market need for the next 50 to 70 years. Since this is constantly changing - often gradually for years, sometimes in spurts with new requirements in times like Corona - it is advisable to get a proven new construction specialist with relevant successful references like Ginesta on board right from the start. From floor plans to finishes, from ancillary usable spaces to architecture, we are able to optimize projects in collaboration with planners, architects and clients in such a way that one can look forward to the future with long-term confidence.

Renting successfully 2:
Know the region like the back of your han

Ginesta has been successfully brokering real estate for almost 80 years and today employs more than 20 proven marketing professionals at five locations in the Canton of Zurich. In the background, almost as many specialists from the areas of valuation, marketing and sales support ensure that even high volumes are handled in the usual Ginesta quality. This means that we know our clients and their needs, the pros and cons of all locations and we are close to the rental properties and quickly on site for viewings and meetings. In addition, we have a database of interested parties with more than 18,000 search profiles, which leads to cost-effective partial marketing in our own network, a shorter time-to-market phase and quick feedback on the chosen leasing strategy. In the case of the prestigious property "Weisses Schloss" in Zurich, for example, we were able to let eight of thirteen apartments via our own network. Long before the first move-in date, we achieved full occupancy for our institutional client.

Renting successfully 3:
The right marketing concep

A suitable marketing strategy can be written for every property, positioning it precisely in the right segment. The location, the architecture, the development concept: together they provide the basis for the label, the look and the design of the various marketing support measures such as the website, the brochure and the social media presence. This is a theme that we have perfected over the many years of countless new construction projects and which we consider crucial to success. Thus, each superstructure has its own image, which if implemented correctly, attracts a tenant base that is looking for exactly that and will be happy there for a long time. Of course, a marketing concept that works all around also requires mastery of the craft in detail. These are factors such as the creation of appealing renderings, virtual 360-degree tours, the marketing container on site in the case of large superstructures, the provision of modern digital inquiry and registration tools, or the choice of the right platforms for the invitations to tender.

«Every new construction project has its own character. That's why we think intensively into every marketing task with the claim to always go new, innovative ways to reach and inspire the right target group.»

Philippe Frei, Head of brokerage Zurich Region

Renting successfully 4:
Already with a tailwind at the star

The Ginesta brand stands for beautiful properties with high standards and a certain value that cannot be put into words. The well-known company logo and the noble, perfectly harmonizing colors of the Ginesta appearance already trigger an upscale feeling of well-being and one knows: Something special awaits me here, something with quality. Those who decide to handle their first rental with Ginesta benefit directly from this image transfer, without this being reflected in our absolutely standard market conditions.

Renting successfully 5:
Finding a sustainable tenant bas

Let's be completely honest: Anyone who builds something new today in a good location and doesn't completely miss the market will be able to rent out their units until they are occupied. This is not yet a special achievement, but simply due to the current situation with clearly too little living space, especially in the metropolitan areas. In today's times of great mobility, the decisive factor is sustainable leasing to a suitable and mutually harmonious group of tenants. This is a requirement to which we pay great attention in our activities, by listening to the applicants with our knowledge of human nature, which we have trained over many years. For our clients, this is reflected in proactive reporting with clear assessments and recommendations. After all, what use is it to you if the expat who is willing to pay with his three children leaves the unappreciated apartment again after only half a year because he has already found the home of his own that was mentioned in the first interview. And you already have to invest money in renovation and re-renting and have a vacancy.

Renting successfully 6:
Getting the most out of it in the long ter

Once all units are rented out and the property is now a busy and intensively used place, it is a matter of smooth operation, tenant satisfaction and keeping an eye on the long-term yield situation. For this we recommend Ginesta Bewirtschaftung. You can find a portrait here. 

Ready for a successful first letting? Contact Philippe Frei directly with your inquiry. Since 2004, he has more than earned his spurs in leading positions in leasing management and is now at your disposal with his team at Ginesta. You can reach him at  frei@ginesta.ch or 044 914 17 29.

You can find the whole range of services as well as references in the field of first-time leasing here. 

A selection of references from our initial rental projects

Tuchmacherhof 2020
Greencity Zürich

63 rented flats and 4 commercial spaces
Move-in date: June 2020

Result: 
All rental apartments were already let before the official move-in date.
The four commercial properties are now also fully let.

Weisses Schloss
Zürich

13 rental flats
Move-in date: spring/summer 2023

Result:
8/13 apartments could be let via our own network. All apartments have been let since autumn 2022, long before the move-in date.
 

Belano Zuhause – Wohlen
Senior- / generational housing

38 rental flats
Move-in date: April 2023
Object website: www.belano.ch/wohlen

Current status:
Letting started mid-June. 3 apartments are currently rented,
1 apartment is reserved.

Goal: to have 50 % let at move-in date

We would be happy to provide you with further reference examples. Don’t hesitate to contact us.