We market digitally.
Innovative ideas and new approaches to successful marketing are also in demand in the real estate business. In addition to the classic marketing tools and personal contact with our customers, digitization has now become an efficient and time-saving door opener.
For a long time the real estate advertisement had its firm place in the print media, until it shifted from 2000 into the online sector. Meanwhile, web-based real estate platforms have institutionalized themselves as intermediaries: Buying and renting prospective customers have today over mobile phone, PC and Tablet around the clock entrance to the current offers. A professional digital marketing strategy is indispensable therefore in the real estate industry.
As the heart of all digital and analog channels to be linked, the broker's website must offer the user an attractive experience: from simple and target-oriented navigation through interaction options and strong images to relevant content. Not only facts are in demand, but also emotions.
Awakening emotions with storytelling
Soft facts provide emotions, whether it's about major projects, single-family homes or apartments. The garden seating area thus becomes an oasis where you can sink into the sunset on warm summer evenings and forget the stress of everyday life for a moment, and the sober two-room apartment in the large building complex becomes an attractive place to stay in a multicultural neighbourhood with its finger on the pulse of time. Storytelling as an important part of content marketing informs, advises and convinces in a catchy and emotional way. Digital marketing channels such as social media demand balanced factual and emotional stories that stimulate the viewer's imagination.
Testing possibilities with Virtual Home Staging
Virtual home staging offers interested parties an insight into a residential property. They can play through various materialisation and furnishing scenarios on their mobile phone, PC or tablet, choose colours, try out floor coverings and obtain a highly realistic picture of a property on offer. Last but not least, Virtual Home Staging is much cheaper than, for example, furnishing an empty or outdated property especially for sale in a tasty way.
Save time with virtual tours
Virtual reality in the form of virtual tours helps interested parties and brokers to avoid time-consuming visits. Only when the property explored on such a tour meets the expectations of a prospective buyer will he want to see it on site. Digitalization thus creates instruments that support the marketing of real estate without endangering the personal contact between the prospective buyer and the real estate agent.
Finding with a system
However, a website must not only be professionally built, but also perceived in the digital flood of offers. Interested parties must therefore be directed to the platform with further digital measures.
Being seen with SEM from Google
With a share of about 95% of all online search engines, Google is omnipresent and permanently installed on many home pages. Thus, the majority of search engines do not have a direct address, but are connected to the Internet via Google. To be seen by Google is therefore vital for survival and search engine optimization SEM (Search Engine Marketing) of your own website is essential if you want to appear as high as possible in the Google ranking. A well thought-out keyword portfolio and relevant content are therefore decisive prerequisites for a brokerage or project website to be listed high up.
Meet the target group with online banners
Addressing potential customers through advertising is a challenge. Because an NZZ reader is not primarily an NZZ reader. He may also be a yacht article reader or a real estate googler. Online advertising banners are therefore increasingly being adapted to digital media consumption, the current online location or the local location of potential consumers. Today's targeting technology makes it possible to determine target groups and address them directly. We control the direct approach mainly through the following measures:
Effective advertising: Programmatic advertising
In contrast to purchased advertising placements on websites, the fully automated individualized purchase and sale of advertising space on premium sites takes place in real time with Programmatic Advertising. Based on the available user data, advertising banners or commercials tailored to the target audience are placed within a network. The user data comes from various big data sources such as Internet and mobile telephony, financial industry, energy industry, health care and traffic as well as from social media, credit and customer cards, smart metering systems and more.
Advertising that interests: Behavioral Targeting
Behavioral targeting describes target groups by topic and uses the criteria to convey messages to users who have already dealt with a topic. Areas of interest are identified on the basis of visited websites or search engine queries. If a user now searches the net for real estate offers, Ginesta advertising banners are displayed specifically to him. Both sides benefit from behavioral targeting: Providers increase the efficiency of their advertising placements, Internet users receive the desired offers.
Address regional target groups: Geotargeting
Geotargeting means the distribution of advertising according to geographical characteristics, such as concentration on cantons, cities or postcode areas. The geographical proximity of the user to the provider is usually a key criterion here. In combination with mobile devices and with the user's consent to the use of the location information, an even more precise regional placement of advertising is possible.
Advertising appears again and again: Retargeting
Have you ever wondered why you are always reminded of a garment you have looked at in an online shop with advertisements on the net? This is called remarketing or retargeting: a tracking process in which visitors to a website are marked and addressed again on other websites with targeted repeated advertising. Retargeting helps us to draw the attention of a user who has already shown an interest in a particular property to it again.
Stay analogue and digitally mobile!
Digitalisation has profoundly changed the real estate industry. Supply and demand find each other in a more targeted and secure way. At the same time, rapid digital development will never be able to displace the need for the physical experience of a property. Because a real estate purchase is a large investment, which should fit sustainably and therefore needs not only digital, but also real decision bases. Digital marketing thus serves as a door opener, thanks to which the real estate seeker and we real estate agents gain valuable time, which allows us to support our customers more intensively in the consulting process. We are specialized in immovable goods as
